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Is Market Research a Scam? Your Questions Answered...

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Is market research a scam? Is it a legitimate way to earn money?

In the modern day, it’s understandable to be sceptical of schemes which offer to pay you for your time. It's natural to be cautious about giving up your personal information. 

We can assure you that Research Helper are a legitimate organisation and have team members who are a member of / accredited by the Market Research Society. Taking part in research is a great way to get paid for up to an hour of your time.

Research Helper is part of CDS, an agency that enables strategic change in organisations and businesses to create and build better services to meet the evolving needs of customers, employees and citizens. We provide research participants both direct to our clients and to our behavioural insight team at SimpleUsability, for research projects.

Why do you need my data?

In order to find the most suitable project for you, we need to know a few details. The more we know, the higher the chance of being selected for a project.

For every research project we undertake, we have a specific profile of the type of people we want to try and find and include in research. This criteria is often be based on your profession, your life experiences (for example, organisations you have dealt with), or your habits (such as where you shop). The better we know you, the better job we can do in finding the perfect paid research project for you.

Your data is secure, and you have the right to unsubscribe at any time. For more information on how we use your data, please visit our privacy policy.

Why have I not been chosen to take part in research yet?

We're dedicated to finding the most accurate representation of the people needed for each project. Your feedback will impact a design or process, so it might be important for us to find people who already use an existing platform or service (for example, a shopping app or certain website).

We often get a very specific set of criteria of the people we need to find and include from the organisations we work with. Our job is to search through our database of Research Helpers to find the ideal research participants.

We have a wide range of projects on at any given time, so make sure you keep checking our current research projects regularly. We will also email you regularly about upcoming research opportunities, so remember to check your email and keep your profile up to date.

If you’d like to understand more about why you haven’t been selected, please contact our team at We will be able to give you more information as to why you have not been selected and check if there are any other projects that might be suitable for you to take part in.

I have low digital skills and / or am not very confident online. Does this mean I won’t be selected for a research project?

No. In fact, we actively want to include people with an array of digital skills in our research projects. There is no point in us only testing products or services with people who are already very confident and less likely to encounter problems.

Our mission is to work with businesses and organisations to make their digital services work well for everyone – including those who may not have the skills, confidence, or access to be able to easily complete online processes. Our job is to help to identify and remove frustrating, or painful experiences online by creating easy-to-use, accessible websites.

If you have low digital confidence, or know someone who does and would like to take part in paid research, please contact us to find out how to get involved.

Can I take part in research if I have a disability, or additional needs?

Absolutely. We need to ensure we include a true representation of the UK in all of our research projects. Our aim is to build the UK’s first truly inclusive research community. To do this, we have to ensure we include as many different voices, experiences, and opinions in our research projects.

Most of the research projects we run include accessibility and assistive technology testing, so we always need people with disabilities and/or additional needs to take part. If you would like to take part, please sign up to our specific accessibility research panel.

Want to take part in paid research?

Sign up to become a Research Helper and we’ll send you information about upcoming paid research projects. You can also apply to take part in one of our current research projects.

Want to find out more about taking part in research?

We offer a range of research methods to help organisations understand how to improve their services. Other examples of paid research you can take part in are online surveys, focus groups, and usability research.